How it Started and Where it's at?
I met Roxy (CEO of roxHealth) through a referral and we immediately clicked through our passion for mental health and helping those in need. I was bought from day one to help build a product that would help thousands navigate their day to day struggles with mental health. With that being said, I have worn many hats throughout my time at roxHealth but have mainly led research and product ideation. The product is still being built and due to NDA's I cannot show any screenshots just yet, so I have some placeholders for the meantime!
Key Takeaways
Adapting to Ambiguity
I learned to embrace shifting project parameters without losing momentum. Staying adaptable kept the team aligned and innovative.
The Power of Team Morale
Strong team morale isn’t just a bonus—it’s a catalyst for success. A motivated, engaged team consistently delivers better outcomes.
Continuous Discovery
Regular user engagement and iterative design kept the app relevant and impactful. Listening closely to the community allowed us to evolve the product to meet real needs.
Understanding the User Base
I set out to really get to know and meet the needs of our core users. I started by figuring out exactly who they were, looking beyond just demographics and psychographics. I explored their motivations, challenges, and how they used technology day-to-day. Knowing that our users had varied needs and expectations, I grouped them into different personas to make sure our solutions fit each group's unique traits.
Aligning with Executive Vision
Understanding the long-term vision Roxy had was crucial. I engaged in strategic discussions to uncover the her aspirations, focusing on how the envisioned technology could transform our industry. This alignment allowed me to craft a product strategy that was not only user-centric but also in harmony with the broader organizational goals.
Exploring Technological Frontiers
To evaluate the potential of new technologies our CEO wanted to implement, I conducted a deep dive into industry applications, competitor products, and emerging trends. I engaged with early adopters on platforms like Discord and Reddit, tapping into firsthand experiences and pain points. These insights shaped my approach, revealing where the technology could drive meaningful impact and where it might face adoption barriers.
Driving Continuous Innovation
When the entire team joined, we kicked things off with a hands-on approach to Continuous Discovery. Instead of waiting for quarterly planning sessions to introduce new ideas, we launched collaborative workshops and ideation sessions that brought together designers, engineers, and stakeholders from the start. By involving developers early in the process, we ensured that our concepts weren’t just ambitious but also technically feasible, strengthening team ownership and building momentum from day one.
Crafting a Strategic Roadmap
Armed with user insights and continuous discovery findings, I defined our Minimum Viable Product (MVP) with a clear focus on impact and feasibility. I prioritized features that aligned with real user behaviors, ensuring that our first release provided tangible value. From there, I mapped out a strategic roadmap—one that wasn’t just a feature wishlist but a dynamic guide, evolving based on user feedback and business needs.
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