Marketeq Digital

Marketeq Digital

Marketeq Digital

This page will detail my time as an intern with Marketeq Digital and will broadly go over the projects I worked on. While I cannot show exact screenshots of what I designed I breakdown the process it took to complete each project sprint and what I learned from each project.

Role

UX/UI Designer

UX Researcher

Information Architect

Tools

Figma

Role

UX/UI Designer

UX Researcher

Information Architect

Tools

Figma

User Dashboard

The Goal

Redesign a dashboard without using data graphs to maximize productivity and reduce cognitive load for new users.

The Process

I started with a design audit, studying micro-features from leading SaaS platforms like Monday.com, Tray.io, and Paragon. I also explored dashboard and landing page designs from Craft, Evernote, and Ableton to analyze what worked (and what didn’t) in creating intuitive and welcoming user experiences.

Collaborating with the design team, I mapped the customer journey to capture user emotions and frustrations. I created two feature lists: one for competitive must-haves and another for innovative features inspired by apps like Craft and Evernote. The final feature set was chosen based on ease of implementation and its potential to resolve negative user experiences.

I incorporated these features into low-fidelity wireframes, drawing layout inspiration from my audits. The design prioritized clarity and ease of use, avoiding unnecessary visual noise. After refining the mid-fidelity wireframes, I handed them off to senior designers for high-fidelity implementation.

Key Takeaway

The lack of data graphs pushed me to rethink dashboard design from the ground up. It taught me the value of user-centered information architecture and the importance of emotional design. The result was a dashboard that balanced functionality with delight—without overwhelming users.

Integration Management System

The Feature

Designed a workflow management system—like Zapier for large enterprises—that balanced broad control with user-friendly navigation.

The Process

I kicked off by diving into the technical requirements and conducting competitor research on workflow systems. I mapped out user needs specific to enterprise clients, focusing on how they differ from smaller-scale users. This led to detailed wireframes and a feature prioritization exercise, sorting features into must-haves, nice-to-haves, and won’t-haves.

Each section of the system was treated as its own sprint, with continuous iteration based on research and user flow mapping. The goal was to ensure seamless interaction between features. This iterative approach not only refined the structure but also identified opportunities for innovation beyond standard workflows.

I borrowed ideas from apps in unrelated industries, blending intuitive UI with optimized task flows to make complex actions feel simple. After refining the mid-fidelity wireframes, the design was handed off for high-fidelity execution.

Key Takeaway

This project underscored the difference between competitive and innovative features. Great products do more than just meet expectations—they surprise and delight users by borrowing ideas from unexpected places. True innovation often lies at the intersection of familiar and fresh.

© 2023 Eddie Farfan's UX Design Portfolio